Package: Website Development Phase 1 & Starter Social Media Package:

Web Goal: Inspire customers, improve brand affinity with existing reps and other stakeholders, provide access to existing spec sheets, recategorize and tag products for easy search and filtering, redesign navigation hierarchy. We need to accommodate existing showroom market while also building functionality for the future. 

Social Media Goal: Populate social page(s) with photo & video posts to show activity ahead of January marketing push. After January, the plan would be to build a social strategy around community building + social growth plan.

Preview Link: https://hanoverlantern2.myshopify.com/products/manor

Next Design Phase:

PHASE 1: Facelift + Product Filtering. Approx. 275-325 hrs 

Goal: Inspire customers, improve brand affinity with existing reps and other stakeholders, provide access to existing spec sheets, recategorize and tag products for easy search and filtering, redesign navigation hierarchy. We need to accommodate existing showroom market while also building functionality for the future. 

Sprint 01: Redefine Navigation Hierarchy, Asset Collection, Review Joomla site backend to find any usable code/ efficiencies. 

• NAV: LOGO (HOME), Products, About Us, Contact US, Login In

• Asset Collection: 

• All product images

• All spec sheets 

• All Visual Index Design Files (if we can get the vector art files for everything that will save us time).

• Access to Joomla

• *Explore ERP integration options for future functionality.* 

Sprint 02: Product Sheet Data Entry:

• Add to existing product CSV to build product filtering - recategorize, tags. This will allow us to create a seamless product filtering mechanism so any stakeholder can find any products, its options, and relevant documents efficiently. 

  
  

Sprint 03: Develop product filtering UI: Product filtering will be designed as followed: 

• LEVEL 1: [ Product Type ] + [ Series/Collection ]

• Product Type: Wall Fixtures, Pole Fixtures, Signage, Mailboxes, etc.

• Series / Collection: Jamestown, Sutton Bay, Augusta, etc. 

• LEVEL 1.1 ** Color, Glass Picker, & Advanced Filter ** * EXPERIENCE ARCHITECTURE * Color and the Advanced Filter will function as Level 1 Filters but visually appear as auxiliary filters, some stakeholders will need these, others will not. 

• Color Picker

• Glass Picker

• Advanced Filtering (Speciality Codes, Wattage, etc.) 

• All Downloads

• Ex. PDF Specs, Photometry, Cut sheet, Assets for designer presentations

• LEVEL 2: Category Options showing size variations of each product type or series (represented like the visual Index) 

• LEVEL 3: Product Selections. 

Sprint 04: 80/20 Product Page Image Updates + Image Optimizations

• Pull Product Images from existing assets (some will be drag and drop, others will be breaking down PDF catalogs unless we can get our hands on all the vector art).

• Image Optimizations (convert all images to .WEBP for site speed).

• We will leverage existing content as much as possible but after we start to see the images populate we will do an 80/20 method on up-leveling design of most prominently featured images.

Sprint 05: Implementation of existing specifications, cut sheets, and other downloadable files. 

Sprint 06: Home Page Build

• Product Image Animation (built to redefine the Hanover lantern brand value)

Sprint 07: Contact Us.

• Dealer Locator

• Sales Rep Locator

• Map Integration

Spring 08: About Page Design

Sprint 09: Sample Pack Purchasing.

PHASE 2: Upgraded Functionality

Sprint 01: Cut Sheet Builder 

 Sprint 02: Customer Login Function

 Sprint 03: Sales Team Resources

 Sprint 04: PO Tracking / ERP Integration

 Sprint 05: Customer Service Integration

Project Overview:

Our goal is support Hanover Lantern’s sales initiatives by enhancing their digital footprint through high-quality video + photo production and comprehensive web services. The videos + photos will be used on the website and by sales representatives to showcase the manufacturing process, product features, and the company's commitment to quality and customer satisfaction. Through cinematic shots and storytelling we aim to associate Hanover Lantern’s brand with quality an uniqueness.

We will also redesign the website to elevate the brand experience for each segment of users: (1) provide inspiration for customers and designers (2) support sales process for reps (3) host an intuitive archive of product specs for designers. We’ll feature new videos and photo content, provide a creative flow to ensure a user-friendly, visually appealing interface. This cohesive strategy aims to grow overall brand value, drive engagement, decrease friction in sales process, and improve perceived product value.

Suggested Timeline Overview (Flexible):

• July 18-26: Finalize Scope, Scheduling, and Contract.

• July 24-August 2: Film Pre-Production + Web Services Discovery

• August 2-9: Video Production

• August 9-September 6: Video Post Production + Begin Web Development

Initial Film and Web Discovery:

FILM & PHOTO PRODUCTION:

Package Overview: The Run & Gun package is designed for clients who want high-quality content without the frills. We'll use a lean approach, focusing on capturing a few pre-designed shots at each location, but ultimately rely on directing shots on the spot. We’ll capture essential footage with a streamlined crew. Perfect for creating compelling b-roll videos efficiently.

Deliverables:

• 1 x Full-length Company Overview video (approx. 3-5 minutes) without Voice Over, Text Animations, and Captions. (Sales rep version).

• 1 x Full-length Company Overview video (approx. 3-5 minutes) with Voice Over, Text Animations, and Captions. (Customer Facing Web and YouTube version).

• Social Media Package:

  • 4 x 15s videos IG Reel / YouTube Shorts

  • ** 100 Edited Photos / Stills / Screengrabs from 4K video **

Production Details:

• Crew: Minimal crew (videographer and director when required)

• Equipment: Essential video, lighting, and audio gear

• Client Involvement: The client coordinates access and elements (product schedule, subjects, scene prep / props, talent prep).

• Schedule: A few pre-designed shots at each scene but leave ample time for creative freedom on the shoot day.

Estimated Production Timeline:

• Pre-production (3 Days): Shot planning and logistics coordination.

• Filming (3 days):

  • Storage Facility + Large Foundry (1 Day)

  • Office/Factory + Paint Shop (1 Day)

  • Littlestown Development (1/2 Day)

  • Emmitsburg, MD Township (1/2 Day)

• Post-production (2 weeks): Editing (photo and video), music license, 2 rounds of revisions, voice-over, text animations.

FILM PROJECT NOTES

Objectives:

• To visually represent the high-quality manufacturing process of Hanover Lantern products.

• To emphasize the company’s commitment to handcrafted, US-made products. (Made by Americans).

• To showcase the artisan feel and attention to detail in every product.

• To highlight key product features, customization options, and unique selling points.

• To provide sales reps with a powerful tool to aid in their sales efforts.

Target Audience:

• Potential customers and clients

• Homeowners, commercial property owners, and municipalities.

• Designers

• Sales representatives

Key Messages:

• Hanover Lantern products are proudly made in the USA, handcrafted with an artisan touch.

• The manufacturing process involves forging, machining, welding, heating, powder coating, hardening, and antiquing. Each of these processes provide unique selling points to highlight. (ex. scratch resistance due to the heating/hardening).

• There is an array of options and customizations, with 22 finishes, 15 panel options, and various sizes.

• Attention to detail is evident in the absence of parting lines and the artistic antiquing process.

• The company offers a lifetime warranty for residential products and exceptional customer support.

• In-house engineers and flexible customization options allow for unique, made-to-order designs.

Video Structure and Key Segments:

• Introduction:

  • Visual hook (most likely an employee working with molten metals).

  • Fade in Hanover Lantern Logo over cinematic forging shots.

  • Introduce featured products:

    • Providence 1630BP fixture and the Washington style post, 751

    • M134 mailbox (pine valley mailbox)

    • B9932 wall light (Jamestown LE series)

    • B9935 post light (Jamestown LE series)

    • 351 model post

• Manufacturing Overview:

  • Follow the manufacturing process: forging aluminum, machining, welding, heating, powder coating, drying/hardening, and antiquing processes of each of the featured products.

  • Portrait shots of workers at each of their work stations.

• Product Features and Quality:

  • Showcase of finishes, panels, and cast aluminum construction (call out non-existing parting lines and “us vs. them.”)

  • Detail the artisan craftsmanship of the painting and antiquing process.

• Conclusion:

  • Showcasing installed products.

    • Emmitsburg, MD project (Providence 1630BP fixture and the Washington style post, 751).

    • New residential construction in Littlestown (all other featured products).

  • Overlay quality assurance graphics and warranties as applicable.

  • Call To Action. Ex. Visit us at www.hanoverlantern.com | Contact your local dealer today!"

Additional Ideas:

• Text USP call outs.

• Product Range and Options:

  • Display of different fixture sizes, styles, mounting options, and post choices, etc.

  • Emphasize customization and unique designs.

• Customer testimonials text overlays (ex. “I’ve had Hanover Lantern’s products for 10 years and have never had to paint them, maintenance free and high quality!” We could show this next to the hanging/curing shots.

• Voice over

• Engineering and Customization:

• Footage of in-house engineers designing

• Custom design finished products