The Design Challenge:

Hanover Lantern came to us with a significant challenge: while their products were premium and highly customizable, the buying process was confusing, cumbersome, and difficult to navigate. Sales reps struggled to communicate value, the website was unintuitive, and the ordering system still relied on analog brochures and manual part building. The result was a great product line hidden behind a frustrating experience.

The Solution:

The complexity of their catalog was no small hurdle. With hundreds of thousands of possible product configurations, moving from paper to digital required more than a simple website rebuild. It demanded a strategic redesign of ordering logic, data architecture, and user experience. We developed a dynamic online catalog that intelligently generates smart part numbers as users configure products, making it easy for reps and customers to build precise orders and send them seamlessly to the factory team.

This system was designed to scale across all of Hanover Lantern’s product lines, from lanterns and posts to mailboxes, street signs, and beyond, ensuring every offering could be configured, ordered, and produced with the same level of clarity and efficiency.

Bringing It All Together:

To ensure this transformation was more than functional, we also created a full creative package including professional photography, video, and graphics to highlight Hanover Lantern’s craftsmanship and reinforce the brand’s premium positioning. A dedicated process video gave audiences a behind the scenes look at the precision and artistry that goes into every piece, helping sales reps communicate value with clarity and pride.

The outcome was a future ready digital platform that simplified complexity, reduced ordering friction, and elevated Hanover Lantern’s brand story. By aligning design, data, and storytelling, we helped transform not only how products are sold but how the brand is perceived.

A special THANK YOU to the Hanover Lantern team for partnering with us on this ambitious project. Your openness to innovation and collaboration made it possible to transform a complex challenge into a powerful digital platform and brand experience. We’re grateful for the opportunity to help bring your craftsmanship to life online!