Nature’s Pet Place

Creative Refresh: Website Clean Up & Store Photos/Videos

  • Scope:

    • Photography & Short Video Clips

    • Graphic Design

    • Basic Site Updates (keep it simple, swapping out existing creative).

  • Timeline

    • Pre-Production (1 Day) 

      • Design Meeting - Review pages together and coordinate what we want to show on each. (I’ll bring creative ideas and conversion rate optimization suggestions).

      • Gear Prep & Coordinating with NPP for any logistics (ex. Will we have a dog there to wash, specific elements of the store to highlight, etc.?)

    • Production (1 Day) 

      • Content shooting at the store. 

    • Post Production (3 Days)

      • 1.5 day(s) of editing photos, editing short clips, and graphic design (for site).

      • 1.5 day(s) day of learning, navigating, and updating the pages. (I think there will be one or two pages that need some trouble shooting).

  • Price: $2760

NOTE: This is a new platform for me, the basic updates are easy but any custom work may require trouble shooting. If we need to get into more custom code and design we can talk about adding that, but there are a lot of limitations with platform so big changes would most likely take significant development time and some learning. From what I understood, we’re going for a simple refresh here right? There also might be some low hanging fruit updating some of the embedded integrations.

Meeting Notes:

  • Subscription Box Possibilities:  

    • Cookie Box

    • Raw Dog Treats Box

    • Mixed

  • Other Idea - Sammy’s Treats E-commerce Sales

  • Initial Runway ~ $10K to test.

  • 2-3K subscribers on NPP email list, 20-40% open rate.

  • Initial look at market is selling at $25-$55/mo

Proposal: Lean Start-Up Launch Support

  • First Projects:

    • Web Design

    • First Round of Product Photos / Illustrations: (ex. https://www.real.dog/)

    • Initial Product Launch, E-Commerce, & Positioning Strategy

  • Deliverables:

    • Simple website that is ready to take subscriptions

    • Photoshoot + Editing and/or Mock-Up Illustrations for site product images & social

    • Strategy Meetings (2-3) resulting in:

      • A lean plan to test the market and help convert first subscribers

      • Initial messaging and creative direction

On the horizon if key performance indicators are hit:

  • Web & Product Offering Optimizations

  • Paid Social Advertising Strategy & Testing

  • Pivoting Based On Customer Feedback for Product Offering, Creative, and Messaging

  • Organic Social Media Strategy & Content Buildout